In current era, the modern broadcasting sources have been developed where people can listen and see the visuals of their dream personalities, movies, sports, news, and other social happenings. Despite the availability of innovative modes of communications, the radio still occupies its position and has a huge number of listeners across the world. In summer, the Sveriges radio p1 telecast a program that is most popular radio show in Swedish society.
The “Sommar I P1” means “summer on P1” was first started in 1959 which was introduced by the then head of Swedish radio entertainment, Tage Danielson, and producer Jörgen Cederberg. Initially, this particular summer show used to be broadcasted on radio channel P3 but now since 1993, it’s being aired on P1.
The “summer radio show” every year starts on 22nd of June and continue until the mid of August. During this period, every day one program of 90 minutes is being broadcasted on Sveriges radio p1 and since its beginning, the set time slot for this particular show is 13:00 O’ Clock. All the sessions of summer program are presented in Swedish language primarily but at certain times in past, the English-language editions were done by some hosts because of intense international demand.
Why summer radio show is very popular in Sweden?
There are some characteristics of summer radio show that actually inspire and attract a huge number of listeners to engage with content.
High profile personalities
The greatness of the summer radio show is that every year it’s being hosted by charismatic personalities who express their thoughts in a 90 minutes long conversation. Theses hosts come from different professional and social backgrounds ranging from celebrities to authors, politicians, athletes, academic professionals, entrepreneurs, royals, journalists, and top executives. The Sveriges radio P1 announces the names of the summer speakers usually at the end of May every year.
Inspiring content
The gripping content of the program is one of the most pivotal attributes whereby the hosts choose the topic of conversation by themselves including personal success stories, social happenings, motivational talks, reflections, entertainment, educational, and a lot more. Along with selecting the topic of discussion, the guest speakers select the music of their own choice to play with.
Prestige
The Swedish society praise and admire a lot to those individuals who get nomination to host the summer show on Sveriges radio P1 because of their high-profile. To be a host in this program, has been portrayed as receiving knighthood in Sweden. Every year, all the hosts are featured in a group photograph by wearing midsummer’s head wreath (midsommarkran) that mark it as a sign of honor.
National Unity
The summer radio show is like a last campfire in Sweden where speakers engage with nation to share their personal life experiences, highlighting the societal challenges, exhibition of cultural values, discussing the national achievements, motivating the people for country’s development etc. so, the Sveriges radio P1 develops a feeling of nationhood and oneness among all of its listeners.